Meeting the Needs of the Largest Home Buying Demographic with Data-Driven Solutions

As the real estate market continues to change, it becomes increasingly important for agents to target the largest cohort of home buyers: millennials and Gen Z. These digital natives expect on-demand service and value transparency, efficiency, and trust in their interactions with businesses. That's where, a Microsoft-supported startup, comes in to help real estate brokers meet these buyer demographics and better serve their seller clients.

By leveraging the power of technology, enables brokers to provide always-on digital offers and streamline the entire selling process. According to Healy Hynes, CEO of, "Our goal is to create a more efficient and transparent real estate ecosystem for both agents and their clients."

One way that helps brokers better serve their clients is through the use of always-on digital offers. Traditional offers are often made via phone or email, which can result in delays and missed opportunities. With, brokers can provide real-time offers through a digital platform that is always available. This not only saves time and reduces stress for both agents and clients, but also increases transparency and trust in the transaction.

Another benefit of is the access to a wealth of data and insights. The platform enables brokers to track and analyze market trends, buyer behavior, and other key metrics, allowing them to anticipate the needs of their clients and stay ahead of the competition. This data-driven approach is especially important for targeting millennial and Gen Z buyers, who are more likely to research properties online before engaging with an agent.
"We understand the needs and expectations of today's home buyers, and our platform is designed to help brokers meet those needs and exceed their expectations," says Hynes. "By providing data and insights, we enable brokers to make informed decisions and provide better service to their clients."

In addition to offering a more efficient and transparent selling process, also helps brokers differentiate themselves in a crowded market. With Microsoft's support and's commitment to streamlining the selling process, brokers can offer a more competitive and efficient service to their clients, all while meeting the expectations of the largest home-buying demographic.

This innovative platform has already gained recognition in the industry, being shortlisted for Best User Experience in Real Estate at MIPIM Cannes. "We're proud to be recognized for our user experience, as it's a key differentiator for us in the market," says Hynes.

As the real estate market continues to face challenges, it's critical for brokers to adopt innovative technologies that can help them stay ahead of the curve. By partnering with, brokers can leverage the power of data and technology to better serve their clients and stay competitive in today's digital landscape. The result is a win-win situation for both brokers and their clients.


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